Saturday, March 16, 2019

How to use Psychology to Optimize a Landing Page?


If suddenly creative stagnation attacks you, and you do not know where to get inspiration and new ideas for creating beautiful letters and layouts for photos in social networks, it may be unexpected for you, but you can check your email to find your muse. Today brands pay a lot of attention to their e-newsletter, often no less than advertising photos in Vogue. Today I want to show you letters from companies that do not cease to please us not only with their high-quality clothing, but also with beautiful email newsletters. Although they are very different, I still brought them together for you :)





Probably there is nothing extraordinary in terms of design solutions in the letter from Lacoste - no super personalization, wow effects, complex banners, etc. Despite the seemingly simple design of the letter, which is made in the style of an offline magazine - their emails are assembled from separate elements into one general composition. And you need to subscribe to them to catch the sophistication in the details.





Everything is so vivid and realistic that when you open the letters from GlamCorner, it seems as if you get into the account to a beautiful girl and watch her life choosing dresses for parties and events. The only difference is that in the email you can click on the outfit, buy it and turn into the same fashionista.





Topshop is an international fashion retailer with a pulse on what’s hot. Email is a phenomenal channel for them to market campaigns and drive sales. They use Campaign Monitor to introduce new Topshop products and encourage buyers to ‘shop now’.
Here are a few beautiful emails from Adidas and Sephora.














No comments:

Post a Comment