If suddenly
creative stagnation attacks you, and you do not know where to get inspiration
and new ideas for creating beautiful letters and layouts for photos in social
networks, it may be unexpected for you, but you can check your email to find
your muse. Today brands pay a lot of attention to their e-newsletter, often no
less than advertising photos in Vogue. Today I want to show you letters from
companies that do not cease to please us not only with their high-quality
clothing, but also with beautiful email newsletters. Although they are very
different, I still brought them together for you :)
Probably
there is nothing extraordinary in terms of design solutions in the letter from Lacoste - no super personalization, wow
effects, complex banners, etc. Despite the seemingly simple design of the
letter, which is made in the style of an offline magazine - their emails are
assembled from separate elements into one general composition. And you need to
subscribe to them to catch the sophistication in the details.
Everything
is so vivid and realistic that when you open the letters from GlamCorner, it seems as if you get into the account to a
beautiful girl and watch her life choosing dresses for parties and events. The
only difference is that in the email you can click on the outfit, buy it and
turn into the same fashionista.
Topshop is an international fashion retailer
with a pulse on what’s hot. Email is a phenomenal channel for them to market
campaigns and drive sales. They use Campaign
Monitor to introduce new Topshop products and encourage buyers to ‘shop
now’.
Here are a few
beautiful emails from Adidas and Sephora.
