Marketing

Source: Really Good Emails 



I hope that you are having a great day so far! We are in December and there isn't any snow here. Every year in December it has always been a lot of snow. I hope that the snow comes soon. I always get the Christmas spirit when it's snowing outside. I am still decorating for Christmas, but I can't wait to show it to you when it's done. It's very vintage, shabby chic and whimsical. I can't wait for Christmas to come. It's one of the most exciting time of the year. I have bought most of the gifts for friends and family.

One of the things I like to do is reading. I love to read and learn about new things. Recently, I came across some interesting articles about marketing and social media. It made me think that so much has happened during these past couple of years, for instance social media. For a couple of years ago we didn't have snapchat and Instagram, so it's interesting to see the development. I always love to scroll down my Instagram feed and get inspiration when it comes to fashion and see what other bloggers are up to. I read an article about e-mail marketing which I thought was interesting. There are other interesting articles about the topic. You can find the article at My Emma

if you are interested. But I thought I could share part of the article here: 

7 statistics that prove email marketing works for younger demographics

Digital marketing has truly come full circle over the past ten years. 

As Facebook, Instagram, and Twitter surged in popularity and new advertising opportunities erupted, marketers ditched email for targeted social media advertising.

Then, if you wanted to reach young people, social media, the new hip hangout on the block, seemed like the only logical place to be.

But has email marketing really gone out of style with popped collars and trucker hats? Do millennials and the following generations consider it their grandparents’ form of communication?

No and no.

The numbers don’t lie: young generations value high-quality communication with brands in their inbox. The keyword here is “high-quality.” This is good news for brands who invest a lot of time into their email marketing plans, but for those that aren't, young people can spot an irrelevant ad from a mile away.

With the right strategy and a keen understanding of your audience, you can successfully use email marketing for younger demographics.

Is email marketing for younger demographics a waste of time? The data says no.

Younger generations aren’t avoiding email—they're just using it differently than Generation X or Baby Boomers do.

The truth is, millennials have had access to the internet and smartphones for most of their adult lives, while Generation Z will have used a smartphone for most of their lives by the time they reach adulthood.

Looking at the statistics below, you can see that young people don’t consider email an afterthought. Far from it: Email is very much a major factor in their lives from the second they wake up in the morning until they go to bed.

1. 25% of people 18-24 check their email first thing in the morning. 

According to a recent study from YouGov, a quarter of people ages 18 to 34 check their email first thing in the morning, often before even getting out of bed. That puts email in the third place just behind Facebook and text messages. Email is an important part of young people’s lives and it’s only going up from there.

2. People under 35 prefer email communication over text and chat.

A 2018 consumer study from Adobe surveyed 1,000 white-collar workers ages 18 and older. Surprisingly, Adobe found that young people prefer to use email communication over text and chat.

Younger generations tend to value a positive work-life balance so the non-urgent nature of emails provides an excellent medium for maintaining that balance. However, this doesn’t stop 87% of millennials from checking their work emails outside of working hours.

Marketers need to pick and choose their resources wisely. Facebook recently launched advertisements for their messenger platform, for example. These statistics show that email marketing for younger demographics is a profitable solution now more than ever.

3. 44% of millennials started using email before turning 15.

The same study from YouGov found that 44% of millennials started using email between the ages of 10 and 14. YouGov expects that Generation Z started using email at an even younger age.

Social media platforms might fall in and out of style, but email has stood the test of time. It’s a crucial method of communication for young people and their reliance on it for work and pleasure will likely only grow in the coming years.

4. Millennials spend 6.4 hours a day checking email.

There’s a good reason Adobe's Kristin Naragon says email is the best method for reaching young people: they spend a lot of time scrolling through their inbox.

Adobe’s recent study found that millennials spend 6.4 hours a day checking their email with 98% peeking into their personal inbox every few hours while eating a meal, watching TV, working out, or even using the bathroom.

Email marketing for younger demographics is crucial because it’s such an integrated part of young people’s lives and it gives you a direct line of communication with your audience. With targeted campaigns, you can reach the right audience at exactly the right time.

5. 23% of millennials have less than 5 unread emails in their inbox.

That mythological zero-inbox is something most of us can only dream of. However, 16% of young people say they have exactly zero unopened emails in their inbox, according to YouGov. Meanwhile, 23% have less than five unread emails in their inbox.

What does this mean for marketing? Well, young people are actually opening the emails they receive—or at least interacting with them. If they don’t open an email immediately, it’s common for young people to take advantage of platform tools by flagging emails to check later, moving them into different categories, or swiping them into the dreaded trash can.

So even if your email doesn’t get opened as soon as it enters a young person’s inbox, there’s still a good chance they’ll look into it when they’re ready (as long as it’s relevant, of course).

6. Millennials are 63% more likely to be swayed by a promotional email. 

Millennials and young people value relevant email communication with their favorite brands. A study found that millennials are 63% more likely to agree that promotional emails impact their final purchasing decisions either most or all of the time compared to Generation X or Boomers.

At the same time, 70% say that irrelevant or redundant emails are extremely frustrating. When it comes to email marketing for younger demographics, it’s important to develop a balance and have a thorough understanding of your audience segments.

7. 77% of all consumers say email is their preferred method of permission-based promotions. 

77% of people from all age groups value email marketing over promotions other platforms like Facebook or YouTube. 

That’s probably why email marketing boasts a much better ROI than social media advertising: $39.40 for every dollar spent on email compared to $12.90 for every dollar spent on social media.